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Have you noticed that customers and employees have become more assertive, indeed aggressive? They’ve been taught and trained to stand up for what they want and not take “no” for an answer. While it’s helpful for people to express what they

Copyright © 2005 Don Maruska Customers want to buy results.  Many businesses lose sales because they focus on the tools they sell rather than the benefits that they deliver. For example, Steve, an expert attorney, bemoaned the low percentage of

  Amidst the flood of ads and product information bombarding customers, your business needs a strong message to be noticed.  Those businesses that take a stand for their customers and convey it with passion gain attention and succeed. For