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Do you really know how customers decide whether to buy from you? Many sales efforts take a business-centric approach to selling. That is, they focus on what their marketing and sales people do. In starting and leading companies and coaching others

Copyright © 2005 Don Maruska Customers want to buy results.  Many businesses lose sales because they focus on the tools they sell rather than the benefits that they deliver. For example, Steve, an expert attorney, bemoaned the low percentage of

Do you want to enjoy good deals with large companies? Here are tips that enabled me to start and grow businesses through effective negotiations with large companies. 1. Ask the people at the large company what their business’ hopes are for the