Avoid the Pitfalls of Change
Why is change so difficult? Changes in technology and the economy challenge us to shift how we work. Yet, we flounder in our responses. Rarely, are the primary problems with change technical in nature. Rather, the problems arise in how people react to the changes. New...
Plug the Leaks in Your Sales Pipeline
Even good businesses lose about 40 percent or more of the prospective customers that they could be serving. They have leaky sales pipelines. Before you increase your marketing to pump more prospects into your business, analyze where you’re losing opportunities with...
Professionals Can Tap Virtual Delivery to Boost Revenue
Selling and delivering professional services through cyberspace offers an opportunity you don’t want to miss. We’re already buying and selling books and many other products through the internet. New professional firms are using the internet to attract clients....
Gain More Profits from the Business You Have
Would you like to make more money with less effort? Who doesn’t? The question is how. You’ll be surprised to find that the answer lies with the customers you already attract. With the biggest marketing cost for most firms being acquiring new customers, you need to...
Do You Know Your Path to Successful Results?
Focused planning will help you gain better results. Think of your path to success like a chain. A chain needs strong links to be effective. If there’s a missing link, your project, product, or personal pursuit will fail. This is why you’ll benefit from a results...
What Investors Look For in a Business
Investors’ priorities are opposite those of most entrepreneurs. Entrepreneurs focus on their technology or product. Then, they highlight the market. Finally, they outline the people and skills they have to carry the business forward. Investors take the opposite tack....