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Entrepreneurs frequently say, “It’s a jungle out there. You either have to take business from others or have it taken from you.” While competition can be fierce, there also are opportunities for win-win transactions. Indeed, most businesses

Many businesses hope to garner big customers. Often, however, it’s a “chicken and egg” problem. You can’t get big customers unless you are large and already have big customers. As founder and CEO of three Silicon Valley companies bringing

Do you really know how customers decide whether to buy from you? Many sales efforts take a business-centric approach to selling. That is, they focus on what their marketing and sales people do. In starting and leading companies and coaching others