Even good businesses lose about 40 percent or more of the prospective customers that they could be serving. They have leaky sales pipelines. Before you increase your marketing to pump more prospects into your business, analyze where you’re losing opportunities with...
Would you like to make more money with less effort? Who doesn’t? The question is how. You’ll be surprised to find that the answer lies with the customers you already attract. With the biggest marketing cost for most firms being acquiring new customers, you need to...