Unfortunately, many people don’t have a plan or chase someone else’s path to success that isn’t their own. As a result, they flounder when they could be flourishing.

Here’s what you can do to get focused and be successful on your own terms. Thousands of people in hundreds of organizations have used it effectively. We’ve documented this in the book Take Charge of Your Talent: Three Keys to Thriving in Your Career, Organization, and Life (Berrett-Koehler 2013).

Your Talent Success Formula

(1) Your brand + (2) Proof of your brand = (3) Opportunities you want

Start with what you want. What are the opportunities you want? Jot those down so that your objectives are clear.

Create a compelling brand. What’s your promise that creates a preference for you to get what you want? This will help people think of you for what you want.

Prove that you can deliver on your promise. How can you demonstrate fulfillment of your promise in tangible ways? Focus on documenting processes, systems, and results that show your brand delivering the value needed to qualify for the opportunities you want.

Enjoy solving your Talent Success Formula. It takes the guesswork out of what you need to do to make a distinctive difference in your work and thrive.